Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition)
ISBN-13:
9780135084069
ISBN-10:
0135084067
Edition:
3
Author:
Gary Armstrong, Lilly Anne Buchwitz, Peggy Cunningham, Philip R Kotler
Publication date:
2009
Publisher:
Pearson Education Canada
Format:
Paperback
656 pages
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Book details
ISBN-13:
9780135084069
ISBN-10:
0135084067
Edition:
3
Author:
Gary Armstrong, Lilly Anne Buchwitz, Peggy Cunningham, Philip R Kotler
Publication date:
2009
Publisher:
Pearson Education Canada
Format:
Paperback
656 pages
Summary
Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition) (ISBN-13: 9780135084069 and ISBN-10: 0135084067), written by authors
Gary Armstrong, Lilly Anne Buchwitz, Peggy Cunningham, Philip R Kotler, was published by Pearson Education Canada in 2009.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab (3rd Edition) (Paperback, Used) from BooksRun,
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Description
This is the story of a small eco-friendly company helping to save the planet one simple choice at a time. Marketing concepts are most memorable when they are accompanied by a real, compelling story or example. Armstrong/Kotler provides students with the perfect mix of tried and tested content brought to life by a wealth of cases delivered in the most student-centred resource available in the market.
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