Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (ISBN-13: 9780134892498 and ISBN-10: 0134892496), written by authors Kevin Lane Keller, Vanitha Swaminathan, was published by Pearson in 2019. With an overall rating of 4.3 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks.