Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising

Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising (ISBN-13: 9780134718972 and ISBN-10: 0134718976), written by authors Warren J. Keegan, Marieke Demooij, Marieke K. De Mooij, was published by Prentice Hall in 1992. With an overall rating of 3.5 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.1.