Strategic Management: Concepts
ISBN-13:
9780134393407
ISBN-10:
0134393406
Edition:
3rd
Author:
John A. Parnell, Mark J. Kroll
Publication date:
1996
Publisher:
Prentice Hall College Div
Format:
Paperback
304 pages
FREE US shipping
Book details
ISBN-13:
9780134393407
ISBN-10:
0134393406
Edition:
3rd
Author:
John A. Parnell, Mark J. Kroll
Publication date:
1996
Publisher:
Prentice Hall College Div
Format:
Paperback
304 pages
Summary
Strategic Management: Concepts (ISBN-13: 9780134393407 and ISBN-10: 0134393406), written by authors
John A. Parnell, Mark J. Kroll, was published by Prentice Hall College Div in 1996.
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Description
Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Concepts and Cases" (0-13-228719-6)
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