Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyLab Marketing with Pearson eText -- Access Card Package

A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences.
KEY TOPICS: An Introduction to Consumer Behaviour ; Perception; Learning and Memory; Motivation and Affect; The Self; Personality, Lifestyles, and Values; Attitudes; Attitude Change and Interactive Communications; Individual Decision Making; Buying and Disposing; Group Influence and Social Media; Income, Social Class, and Family Structure; Subcultures; Cultural Influences on Consumer Behaviour; The Creation and Diffusion of Culture
MARKET:
This text is appropriate for one-semester Consumer Behaviour courses at both 4-year and 2-year institutions.
013435267X / 9780134352671 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyMarketingLab with Pearson eText -- Access Card Package, 7/e
Package consists of:
0133958094 / 9780133958096 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition
0134386167 / 9780134386164 MyMarketingLab with Pearson eText -- Valuepack Access Card -- for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition