9780134177281-0134177282-Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)

ISBN-13: 9780134177281
ISBN-10: 0134177282
Edition: 1
Author: Judah Phillips
Publication date: 2016
Publisher: Pearson FT Press
Format: Hardcover 368 pages
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Book details

ISBN-13: 9780134177281
ISBN-10: 0134177282
Edition: 1
Author: Judah Phillips
Publication date: 2016
Publisher: Pearson FT Press
Format: Hardcover 368 pages

Summary

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics) (ISBN-13: 9780134177281 and ISBN-10: 0134177282), written by authors Judah Phillips, was published by Pearson FT Press in 2016. With an overall rating of 3.6 stars, it's a notable title among other Data Mining (Databases & Big Data) books. You can easily purchase or rent Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics) (Hardcover) from BooksRun, along with many other new and used Data Mining books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.55.

Description

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
  • Profit from analytics throughout the entire customer experience and lifecycle
  • Make the most of all the fast-changing data sources now available to you
  • For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists
Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences.

Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.

Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.

Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
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