Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics)
ISBN-13:
9780134177281
ISBN-10:
0134177282
Edition:
1
Author:
Judah Phillips
Publication date:
2016
Publisher:
Pearson FT Press
Format:
Hardcover
368 pages
Category:
Data Mining
,
Databases & Big Data
FREE US shipping
Book details
ISBN-13:
9780134177281
ISBN-10:
0134177282
Edition:
1
Author:
Judah Phillips
Publication date:
2016
Publisher:
Pearson FT Press
Format:
Hardcover
368 pages
Category:
Data Mining
,
Databases & Big Data
Summary
Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics) (ISBN-13: 9780134177281 and ISBN-10: 0134177282), written by authors
Judah Phillips, was published by Pearson FT Press in 2016.
With an overall rating of 3.6 stars, it's a notable title among other
Data Mining
(Databases & Big Data) books. You can easily purchase or rent Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy (FT Press Analytics) (Hardcover) from BooksRun,
along with many other new and used
Data Mining
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.55.
Description
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce
Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.
Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.
Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
- Profit from analytics throughout the entire customer experience and lifecycle
- Make the most of all the fast-changing data sources now available to you
- For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists
Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales.
Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy.
Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
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