9780133973143-013397314X-Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus MyLab Marketing with Pearson eText -- Access Card Package (7th Edition)

Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus MyLab Marketing with Pearson eText -- Access Card Package (7th Edition)

ISBN-13: 9780133973143
ISBN-10: 013397314X
Edition: 7
Author: Kenneth E. Clow, Donald E. Baack
Publication date: 2015
Publisher: Pearson
Format: Loose Leaf 476 pages
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Book details

ISBN-13: 9780133973143
ISBN-10: 013397314X
Edition: 7
Author: Kenneth E. Clow, Donald E. Baack
Publication date: 2015
Publisher: Pearson
Format: Loose Leaf 476 pages

Summary

Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus MyLab Marketing with Pearson eText -- Access Card Package (7th Edition) (ISBN-13: 9780133973143 and ISBN-10: 013397314X), written by authors Kenneth E. Clow, Donald E. Baack, was published by Pearson in 2015. With an overall rating of 4.0 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition, Plus MyLab Marketing with Pearson eText -- Access Card Package (7th Edition) (Loose Leaf) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.62.

Description

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

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