Better Business, Second Canadian Edition

About the Author
Michael Solomon
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prof. Solomon’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbook and trade books; his Consumer Behavior text is the most widely-used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.
Mary Anne Poatsy, MBA, CFP
Mary Anne is a senior faculty member at Montgomery County Community College, teaching various computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University’s Kellogg Graduate School of Management. Mary Anne has more than 11 years of educational experience, ranging from elementary and secondary education to Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.
Kendall Martin, PhDKendall has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College at both the undergraduate and graduate level. Kendall’s education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms. At Ursinus College, Kendall developed a successful faculty training program for distance education instructors. She makes conference presentations throughout the year.
Jeff Short
Jeff Short is a Professor of Management and Strategy at Humber College who makes Introduction to Business a fun and practical experience. Jeff’s students learn through experimentation, and apply their new knowledge by playing business simulations, participating in small group discussions and planning meetings, and extensive reflection over their results. Jeff holds a MBA from the Schulich School of Business at York University, a degree in Psychology, professional designations in Human Resources Management and Industrial Relations, and is a Certified Master Trainer. Prior to beginning his teaching career, Jeff held several consulting and leadership roles with The Government of Canada, presided over a national youth volunteer network, and operated his own small business.
Sandra Wellman
Sandra Wellman has been a professor at Seneca College for the past 18 years. Prior to joining the faculty at Seneca, she taught economics, finance, and risk management at the Schulich School of Business at York University at both the graduate and undergraduate levels. Sandra also teaches purchasing and supply chain management and retail management online for Ontario-Learn for the past eight years. Sandra completed her undergraduate degree in economics at Queens University and her graduate work at The University of Western Ontario. She is the co-author of Macroeconomics, Second Canadian Edition, with Elijah James, as well as the author of many instructor supplements in the areas of economics, operations management, retail management, international business and marketing.
Kerri Shields
Kerri Shields is a college professor who enjoys learning as much as she enjoys teaching. Her education includes a Computer Programmer Diploma from Centennial College, a Bachelor of General