9780133783117-0133783111-2014 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications

2014 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications

ISBN-13: 9780133783117
ISBN-10: 0133783111
Edition: 6
Author: Kenneth Clow, Donald Baack
Publication date: 2014
Publisher: Pearson
Format: Printed Access Code 464 pages
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Book details

ISBN-13: 9780133783117
ISBN-10: 0133783111
Edition: 6
Author: Kenneth Clow, Donald Baack
Publication date: 2014
Publisher: Pearson
Format: Printed Access Code 464 pages

Summary

2014 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications (ISBN-13: 9780133783117 and ISBN-10: 0133783111), written by authors Kenneth Clow, Donald Baack, was published by Pearson in 2014. With an overall rating of 4.0 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent 2014 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications (Printed Access Code) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

NOTE: You are purchasing a standalone product; MasteringA&P does not come packaged with this content. If you would like to purchase both the physical text and MasteringA&P search for ISBN-10: 0133973115/ISBN-13: 9780133973112. That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications"Integrated Advertising, Promotion, and Marketing Communications" speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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