Selling Today: Partnering to Create Value Plus 2014 MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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For courses in Sales and Personal Selling.

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
• Help Students Apply Concepts: The Reality Selling Today Videos–which feature eleven role-play scenarios–allow students to assume the role of a salesperson in selling scenarios that are relevant in today’s competitive environment.
• Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.
• Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition.

This package contains:

0133543382 / 9780133543384: Selling Today: Partnering to Create Value, 13e
0133766608 / 9780133766608: NEW MyMarketingLab with Pearson eText Standalone Access Card for Selling Today: Partnering to Create Value, 13e