Marketing Strategy and Competitive Positioning
ISBN-13:
9780133712537
ISBN-10:
0133712532
Edition:
Subsequent
Author:
Nigel Piercy, Graham J. Hooley, John A. Saunders
Publication date:
1998
Publisher:
Prentice Hall
Format:
Hardcover
496 pages
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Book details
ISBN-13:
9780133712537
ISBN-10:
0133712532
Edition:
Subsequent
Author:
Nigel Piercy, Graham J. Hooley, John A. Saunders
Publication date:
1998
Publisher:
Prentice Hall
Format:
Hardcover
496 pages
Summary
Marketing Strategy and Competitive Positioning (ISBN-13: 9780133712537 and ISBN-10: 0133712532), written by authors
Nigel Piercy, Graham J. Hooley, John A. Saunders, was published by Prentice Hall in 1998.
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Description
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
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