Global Marketing Management (Spectrum Book)
ISBN-13:
9780133572605
ISBN-10:
0133572609
Edition:
4th
Author:
Warren J. Keegan
Publication date:
1989
Publisher:
Prentice Hall
Format:
Paperback
783 pages
FREE US shipping
Book details
ISBN-13:
9780133572605
ISBN-10:
0133572609
Edition:
4th
Author:
Warren J. Keegan
Publication date:
1989
Publisher:
Prentice Hall
Format:
Paperback
783 pages
Summary
Global Marketing Management (Spectrum Book) (ISBN-13: 9780133572605 and ISBN-10: 0133572609), written by authors
Warren J. Keegan, was published by Prentice Hall in 1989.
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Description
For graduate courses in International and Global Marketing.The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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