Kleppner's Advertising Procedure (The Prentice Hall Series in Marketing)
ISBN-13:
9780133488302
ISBN-10:
0133488306
Edition:
13th
Author:
THOMAS, Russell Russell
Publication date:
1995
Publisher:
Prentice Hall Press
Format:
Hardcover
700 pages
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Book details
ISBN-13:
9780133488302
ISBN-10:
0133488306
Edition:
13th
Author:
THOMAS, Russell Russell
Publication date:
1995
Publisher:
Prentice Hall Press
Format:
Hardcover
700 pages
Summary
Kleppner's Advertising Procedure (The Prentice Hall Series in Marketing) (ISBN-13: 9780133488302 and ISBN-10: 0133488306), written by authors
THOMAS, Russell Russell, was published by Prentice Hall Press in 1995.
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Description
This classic introduction to advertising provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework--showing how the advertising function must be coordinated with all other aspects of marketing communications within the matrix of the total business function.
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