Marketing Research (7th Edition)
ISBN-13:
9780133074673
ISBN-10:
0133074676
Edition:
7
Author:
Alvin C. Burns, Ronald F. Bush
Publication date:
2013
Publisher:
Pearson
Format:
Hardcover
496 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780133074673
ISBN-10:
0133074676
Edition:
7
Author:
Alvin C. Burns, Ronald F. Bush
Publication date:
2013
Publisher:
Pearson
Format:
Hardcover
496 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Research (7th Edition) (ISBN-13: 9780133074673 and ISBN-10: 0133074676), written by authors
Alvin C. Burns, Ronald F. Bush, was published by Pearson in 2013.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Research (7th Edition) (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.31.
Description
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
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