E-Marketing (7th Edition)
ISBN-13:
9780132953443
ISBN-10:
0132953447
Edition:
7
Author:
Judy Strauss, Raymond Frost
Publication date:
2013
Publisher:
Prentice Hall
Format:
Paperback
496 pages
Category:
Marketing
,
Marketing & Sales
,
E-Commerce
,
Processes & Infrastructure
,
Web Marketing
,
Web Development & Design
FREE US shipping
Book details
ISBN-13:
9780132953443
ISBN-10:
0132953447
Edition:
7
Author:
Judy Strauss, Raymond Frost
Publication date:
2013
Publisher:
Prentice Hall
Format:
Paperback
496 pages
Category:
Marketing
,
Marketing & Sales
,
E-Commerce
,
Processes & Infrastructure
,
Web Marketing
,
Web Development & Design
Summary
E-Marketing (7th Edition) (ISBN-13: 9780132953443 and ISBN-10: 0132953447), written by authors
Judy Strauss, Raymond Frost, was published by Prentice Hall in 2013.
With an overall rating of 3.7 stars, it's a notable title among other
Marketing
(Marketing & Sales, E-Commerce, Processes & Infrastructure, Web Marketing, Web Development & Design) books. You can easily purchase or rent E-Marketing (7th Edition) (Paperback, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.51.
Description
Directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached today, the book updates traditional marketing coverage with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective.
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