Market-Based Management: International Version
ISBN-13:
9780132848169
ISBN-10:
0132848163
Edition:
6th edition
Author:
Roger J. Best
Publication date:
2011
Publisher:
Pearson Educacion
Format:
Paperback
528 pages
FREE US shipping
Book details
ISBN-13:
9780132848169
ISBN-10:
0132848163
Edition:
6th edition
Author:
Roger J. Best
Publication date:
2011
Publisher:
Pearson Educacion
Format:
Paperback
528 pages
Summary
Market-Based Management: International Version (ISBN-13: 9780132848169 and ISBN-10: 0132848163), written by authors
Roger J. Best, was published by Pearson Educacion in 2011.
With an overall rating of 3.5 stars, it's a notable title among other
books. You can easily purchase or rent Market-Based Management: International Version (Paperback, Used) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
