9780132806466-0132806460-E-Marketing

E-Marketing

ISBN-13: 9780132806466
ISBN-10: 0132806460
Edition: International ed of
Author: Judy Strauss
Publication date: 2011
Publisher: Gardner Press
Format: Paperback 432 pages
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Book details

ISBN-13: 9780132806466
ISBN-10: 0132806460
Edition: International ed of
Author: Judy Strauss
Publication date: 2011
Publisher: Gardner Press
Format: Paperback 432 pages

Summary

E-Marketing (ISBN-13: 9780132806466 and ISBN-10: 0132806460), written by authors Judy Strauss, was published by Gardner Press in 2011. With an overall rating of 4.3 stars, it's a notable title among other books. You can easily purchase or rent E-Marketing (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.58.

Description

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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