Global Marketing
ISBN-13:
9780132719155
ISBN-10:
0132719150
Edition:
7
Author:
Warren J. Keegan, Mark C. Green
Publication date:
2012
Publisher:
Pearson College Div
Format:
Paperback
568 pages
FREE US shipping
Book details
ISBN-13:
9780132719155
ISBN-10:
0132719150
Edition:
7
Author:
Warren J. Keegan, Mark C. Green
Publication date:
2012
Publisher:
Pearson College Div
Format:
Paperback
568 pages
Summary
Global Marketing (ISBN-13: 9780132719155 and ISBN-10: 0132719150), written by authors
Warren J. Keegan, Mark C. Green, was published by Pearson College Div in 2012.
With an overall rating of 4.1 stars, it's a notable title among other
Exports & Imports
(International Business, Advertising, Marketing & Sales, Entrepreneurship, Small Business & Entrepreneurship) books. You can easily purchase or rent Global Marketing (Paperback) from BooksRun,
along with many other new and used
Exports & Imports
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
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The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
We would LOVE it if you could help us and other readers by reviewing the book
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