Introduction to Marketing Communications: An Integrated Approach
ISBN-13:
9780132690850
ISBN-10:
0132690853
Edition:
Edition Unstated
Author:
Sandra Moriarty, JOHN. BURNETT
Publication date:
1997
Publisher:
Pearson College Div
Format:
Hardcover
752 pages
FREE US shipping
Book details
ISBN-13:
9780132690850
ISBN-10:
0132690853
Edition:
Edition Unstated
Author:
Sandra Moriarty, JOHN. BURNETT
Publication date:
1997
Publisher:
Pearson College Div
Format:
Hardcover
752 pages
Summary
Introduction to Marketing Communications: An Integrated Approach (ISBN-13: 9780132690850 and ISBN-10: 0132690853), written by authors
Sandra Moriarty, JOHN. BURNETT, was published by Pearson College Div in 1997.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
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