Strategic Management Concepts and Cases: A Competitive Advantage Approach
ISBN-13:
9780132664233
ISBN-10:
0132664232
Edition:
14
Author:
Fred R. David
Publication date:
2012
Publisher:
Pearson College Div
Format:
Hardcover
688 pages
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Book details
ISBN-13:
9780132664233
ISBN-10:
0132664232
Edition:
14
Author:
Fred R. David
Publication date:
2012
Publisher:
Pearson College Div
Format:
Hardcover
688 pages
Summary
Strategic Management Concepts and Cases: A Competitive Advantage Approach (ISBN-13: 9780132664233 and ISBN-10: 0132664232), written by authors
Fred R. David, was published by Pearson College Div in 2012.
With an overall rating of 3.9 stars, it's a notable title among other
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Description
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.
The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.
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