Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition with Companion Website
ISBN-13:
9780132557368
ISBN-10:
0132557363
Edition:
1
Author:
Alvin C. Burns, Ronald F. Bush, Judith Nash
Publication date:
2011
Publisher:
Pearson Education Canada
Format:
Misc. Supplies
544 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780132557368
ISBN-10:
0132557363
Edition:
1
Author:
Alvin C. Burns, Ronald F. Bush, Judith Nash
Publication date:
2011
Publisher:
Pearson Education Canada
Format:
Misc. Supplies
544 pages
Category:
Marketing
,
Marketing & Sales
Summary
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition with Companion Website (ISBN-13: 9780132557368 and ISBN-10: 0132557363), written by authors
Alvin C. Burns, Ronald F. Bush, Judith Nash, was published by Pearson Education Canada in 2011.
With an overall rating of 4.3 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition with Companion Website (Misc. Supplies) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.58.
Description
Praised for the solid foundation it builds for business students, Burns/Bush provides a unique step-by-step approach to market research that breaks down the intimidating subjects found in this course. This first Canadian edition builds on the core strengths of the U.S. edition while introducing Canadian coverage of key topics to demonstrate the relevance of the subject for Canadian marketers. The text is written in a student-friendly manner, with many examples, and provides students with the tools necessary to conduct basic analysis.
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