Basic Marketing Research
ISBN-13:
9780132544481
ISBN-10:
0132544482
Edition:
4
Author:
Naresh Malhotra
Publication date:
2011
Publisher:
Pearson
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780132544481
ISBN-10:
0132544482
Edition:
4
Author:
Naresh Malhotra
Publication date:
2011
Publisher:
Pearson
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
Summary
Basic Marketing Research (ISBN-13: 9780132544481 and ISBN-10: 0132544482), written by authors
Naresh Malhotra, was published by Pearson in 2011.
With an overall rating of 4.3 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Basic Marketing Research (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.51.
Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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