Principles of Marketing, Eighth Canadian Edition, with MyMarketingLab (8th Edition)
ISBN-13:
9780132473958
ISBN-10:
013247395X
Edition:
8
Author:
Gary Armstrong, Peggy H. Cunningham, Valerie Trifts, Philip R Kotler
Publication date:
2010
Publisher:
Pearson Education Canada
Format:
Hardcover
784 pages
FREE US shipping
Book details
ISBN-13:
9780132473958
ISBN-10:
013247395X
Edition:
8
Author:
Gary Armstrong, Peggy H. Cunningham, Valerie Trifts, Philip R Kotler
Publication date:
2010
Publisher:
Pearson Education Canada
Format:
Hardcover
784 pages
Summary
Principles of Marketing, Eighth Canadian Edition, with MyMarketingLab (8th Edition) (ISBN-13: 9780132473958 and ISBN-10: 013247395X), written by authors
Gary Armstrong, Peggy H. Cunningham, Valerie Trifts, Philip R Kotler, was published by Pearson Education Canada in 2010.
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Description
Quality without Question
Principles of Marketing includes all of the right topics. Its breadth and depth of coverage is anchored by solid academic grounding, while continuing to be engaging and relevant. The latest concepts and practices that are of interest to today’s marketers have been included in this new edition keeping it fresh and timely.
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