Rethinking Marketing: The Entrepreneurial Imperative
ISBN-13:
9780132393898
ISBN-10:
0132393891
Edition:
1
Author:
Michael Morris, Minet Schindehutte, Leyland Pitt
Publication date:
2008
Publisher:
Pearson
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
,
Entrepreneurship
,
Small Business & Entrepreneurship
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Book details
ISBN-13:
9780132393898
ISBN-10:
0132393891
Edition:
1
Author:
Michael Morris, Minet Schindehutte, Leyland Pitt
Publication date:
2008
Publisher:
Pearson
Format:
Paperback
384 pages
Category:
Marketing
,
Marketing & Sales
,
Entrepreneurship
,
Small Business & Entrepreneurship
Summary
Rethinking Marketing: The Entrepreneurial Imperative (ISBN-13: 9780132393898 and ISBN-10: 0132393891), written by authors
Michael Morris, Minet Schindehutte, Leyland Pitt, was published by Pearson in 2008.
With an overall rating of 4.2 stars, it's a notable title among other
Marketing
(Marketing & Sales, Entrepreneurship, Small Business & Entrepreneurship) books. You can easily purchase or rent Rethinking Marketing: The Entrepreneurial Imperative (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
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