Strategic Management: Cases
ISBN-13:
9780132340144
ISBN-10:
0132340143
Edition:
Subsequent
Author:
John A. Parnell, Peter L. Wright, Mark J. Kroll
Publication date:
1995
Publisher:
Pearson College Div
Format:
Paperback
704 pages
FREE US shipping
Book details
ISBN-13:
9780132340144
ISBN-10:
0132340143
Edition:
Subsequent
Author:
John A. Parnell, Peter L. Wright, Mark J. Kroll
Publication date:
1995
Publisher:
Pearson College Div
Format:
Paperback
704 pages
Summary
Strategic Management: Cases (ISBN-13: 9780132340144 and ISBN-10: 0132340143), written by authors
John A. Parnell, Peter L. Wright, Mark J. Kroll, was published by Pearson College Div in 1995.
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Description
Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Concepts and Cases" (0-13-228719-6)
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