Strategic Management and Competitve Advantage: Concepts and Cases
ISBN-13:
9780132338233
ISBN-10:
0132338238
Edition:
2
Author:
Jay B. Barney, William S. Hesterly
Publication date:
2007
Publisher:
Pearson College Div
Format:
Hardcover
380 pages
FREE US shipping
Book details
ISBN-13:
9780132338233
ISBN-10:
0132338238
Edition:
2
Author:
Jay B. Barney, William S. Hesterly
Publication date:
2007
Publisher:
Pearson College Div
Format:
Hardcover
380 pages
Summary
Strategic Management and Competitve Advantage: Concepts and Cases (ISBN-13: 9780132338233 and ISBN-10: 0132338238), written by authors
Jay B. Barney, William S. Hesterly, was published by Pearson College Div in 2007.
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Description
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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