9780132325479-0132325470-Strategic Marketing for NonProfit Organizations (5th Edition)

Strategic Marketing for NonProfit Organizations (5th Edition)

ISBN-13: 9780132325479
ISBN-10: 0132325470
Edition: 5
Author: Alan R. Andreasen
Publication date: 1995
Publisher: Prentice Hall
Format: Hardcover 632 pages
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Book details

ISBN-13: 9780132325479
ISBN-10: 0132325470
Edition: 5
Author: Alan R. Andreasen
Publication date: 1995
Publisher: Prentice Hall
Format: Hardcover 632 pages

Summary

Strategic Marketing for NonProfit Organizations (5th Edition) (ISBN-13: 9780132325479 and ISBN-10: 0132325470), written by authors Alan R. Andreasen, was published by Prentice Hall in 1995. With an overall rating of 4.5 stars, it's a notable title among other Management & Leadership (Marketing & Sales, Nonprofit Organizations & Charities, Small Business & Entrepreneurship) books. You can easily purchase or rent Strategic Marketing for NonProfit Organizations (5th Edition) (Hardcover) from BooksRun, along with many other new and used Management & Leadership books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.43.

Description

Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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