Strategic Marketing for NonProfit Organizations (5th Edition)
ISBN-13:
9780132325479
ISBN-10:
0132325470
Edition:
5
Author:
Alan R. Andreasen
Publication date:
1995
Publisher:
Prentice Hall
Format:
Hardcover
632 pages
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Book details
ISBN-13:
9780132325479
ISBN-10:
0132325470
Edition:
5
Author:
Alan R. Andreasen
Publication date:
1995
Publisher:
Prentice Hall
Format:
Hardcover
632 pages
Summary
Strategic Marketing for NonProfit Organizations (5th Edition) (ISBN-13: 9780132325479 and ISBN-10: 0132325470), written by authors
Alan R. Andreasen, was published by Prentice Hall in 1995.
With an overall rating of 4.5 stars, it's a notable title among other
Management & Leadership
(Marketing & Sales, Nonprofit Organizations & Charities, Small Business & Entrepreneurship) books. You can easily purchase or rent Strategic Marketing for NonProfit Organizations (5th Edition) (Hardcover) from BooksRun,
along with many other new and used
Management & Leadership
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.43.
Description
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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