Kleppner's Advertising Procedure
ISBN-13:
9780132308298
ISBN-10:
0132308290
Edition:
17
Author:
Karen King, W. Ronald Lane, J. Thomas Russell
Publication date:
2007
Publisher:
Pearson College Div
Format:
Hardcover
829 pages
Category:
Advertising
,
Marketing & Sales
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Book details
ISBN-13:
9780132308298
ISBN-10:
0132308290
Edition:
17
Author:
Karen King, W. Ronald Lane, J. Thomas Russell
Publication date:
2007
Publisher:
Pearson College Div
Format:
Hardcover
829 pages
Category:
Advertising
,
Marketing & Sales
Summary
Kleppner's Advertising Procedure (ISBN-13: 9780132308298 and ISBN-10: 0132308290), written by authors
Karen King, W. Ronald Lane, J. Thomas Russell, was published by Pearson College Div in 2007.
With an overall rating of 3.6 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Kleppner's Advertising Procedure (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.21.
Description
There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
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