Marketing Research: Online Research Applications & Spss 13.0- Student
ISBN-13:
9780132280358
ISBN-10:
0132280353
Edition:
5
Author:
Alvin C. Burns, Ronald F. Bush
Publication date:
2005
Publisher:
Pearson College Div
Format:
Hardcover
695 pages
FREE US shipping
Book details
ISBN-13:
9780132280358
ISBN-10:
0132280353
Edition:
5
Author:
Alvin C. Burns, Ronald F. Bush
Publication date:
2005
Publisher:
Pearson College Div
Format:
Hardcover
695 pages
Summary
Marketing Research: Online Research Applications & Spss 13.0- Student (ISBN-13: 9780132280358 and ISBN-10: 0132280353), written by authors
Alvin C. Burns, Ronald F. Bush, was published by Pearson College Div in 2005.
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Description
Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.
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