Advertising: Principles & Practice
ISBN-13:
9780132224154
ISBN-10:
0132224151
Edition:
8
Author:
Nancy Mitchell, William Wells, Sandra E. Moriarty
Publication date:
2008
Publisher:
Pearson College Div
Format:
Hardcover
640 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780132224154
ISBN-10:
0132224151
Edition:
8
Author:
Nancy Mitchell, William Wells, Sandra E. Moriarty
Publication date:
2008
Publisher:
Pearson College Div
Format:
Hardcover
640 pages
Category:
Advertising
,
Marketing & Sales
Summary
Advertising: Principles & Practice (ISBN-13: 9780132224154 and ISBN-10: 0132224151), written by authors
Nancy Mitchell, William Wells, Sandra E. Moriarty, was published by Pearson College Div in 2008.
With an overall rating of 3.9 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Advertising: Principles & Practice (Hardcover) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.31.
Description
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
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