Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice (ISBN-13: 9780132163729 and ISBN-10: 0132163721), written by authors Nancy Mitchell, Sandra Moriarty, William Wells, was published by Pearson College Div in 2011. With an overall rating of 4.3 stars, it's a notable title among other Advertising (Marketing & Sales) books. You can easily purchase or rent Advertising & IMC: Principles and Practice (Paperback) from BooksRun, along with many other new and used Advertising books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.