Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
ISBN-13:
9780132161619
ISBN-10:
0132161613
Edition:
1
Author:
Sunil Gupta, Donald Lehmann
Publication date:
2005
Publisher:
FT Press
Format:
Paperback
224 pages
FREE US shipping
Book details
ISBN-13:
9780132161619
ISBN-10:
0132161613
Edition:
1
Author:
Sunil Gupta, Donald Lehmann
Publication date:
2005
Publisher:
FT Press
Format:
Paperback
224 pages
Summary
Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback) (ISBN-13: 9780132161619 and ISBN-10: 0132161613), written by authors
Sunil Gupta, Donald Lehmann, was published by FT Press in 2005.
With an overall rating of 3.9 stars, it's a notable title among other
books. You can easily purchase or rent Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback) (Paperback) from BooksRun,
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Description
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
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