9780132161077-0132161079-Marketing Management, Fourteenth Canadian Edition (14th Edition)

Marketing Management, Fourteenth Canadian Edition (14th Edition)

ISBN-13: 9780132161077
ISBN-10: 0132161079
Edition: 14
Author: Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan, Philip R Kotler
Publication date: 2012
Publisher: Pearson Education Canada
Format: Hardcover 816 pages
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Book details

ISBN-13: 9780132161077
ISBN-10: 0132161079
Edition: 14
Author: Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan, Philip R Kotler
Publication date: 2012
Publisher: Pearson Education Canada
Format: Hardcover 816 pages

Summary

Marketing Management, Fourteenth Canadian Edition (14th Edition) (ISBN-13: 9780132161077 and ISBN-10: 0132161079), written by authors Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan, Philip R Kotler, was published by Pearson Education Canada in 2012. With an overall rating of 4.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Management, Fourteenth Canadian Edition (14th Edition) (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.52.

Description

Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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