Marketing Management, Thirteenth Canadian Edition (13th Edition)
ISBN-13:
9780132063975
ISBN-10:
0132063972
Edition:
13
Author:
Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan, Philip R Kotler
Publication date:
2009
Publisher:
Pearson Education Canada
Format:
Hardcover
816 pages
Category:
Marketing
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780132063975
ISBN-10:
0132063972
Edition:
13
Author:
Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan, Philip R Kotler
Publication date:
2009
Publisher:
Pearson Education Canada
Format:
Hardcover
816 pages
Category:
Marketing
,
Marketing & Sales
Summary
Marketing Management, Thirteenth Canadian Edition (13th Edition) (ISBN-13: 9780132063975 and ISBN-10: 0132063972), written by authors
Kevin Lane Keller, Peggy H. Cunningham, Subramanian Sivaramakrishnan, Philip R Kotler, was published by Pearson Education Canada in 2009.
With an overall rating of 4.4 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Marketing Management, Thirteenth Canadian Edition (13th Edition) (Hardcover) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.46.
Description
Kotler/Keller/Cunningham is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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