9780132059732-0132059738-Contemporary Canadian Marketing Cases (3rd Edition)

Contemporary Canadian Marketing Cases (3rd Edition)

ISBN-13: 9780132059732
ISBN-10: 0132059738
Edition: 3
Author: H.F. (Herb) MacKenzie
Publication date: 2007
Publisher: Pearson Education Canada
Format: Paperback
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Book details

ISBN-13: 9780132059732
ISBN-10: 0132059738
Edition: 3
Author: H.F. (Herb) MacKenzie
Publication date: 2007
Publisher: Pearson Education Canada
Format: Paperback

Summary

Contemporary Canadian Marketing Cases (3rd Edition) (ISBN-13: 9780132059732 and ISBN-10: 0132059738), written by authors H.F. (Herb) MacKenzie, was published by Pearson Education Canada in 2007. With an overall rating of 4.1 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Contemporary Canadian Marketing Cases (3rd Edition) (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.38.

Description

A collection of 41 marketing cases provide
flexibility to personalize your course as well as the opportunity
for students to learn valuable case analysis skills. A broad
selection of cases varying in focus and brevity are both
interesting and fun for students and instructors alike.
Cases provide an excellent basis to build
rapport among everyone involved in the case-learning
environment.

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