Marketing Channels
ISBN-13:
9780131913462
ISBN-10:
0131913468
Edition:
7
Author:
Anne Coughlan
Publication date:
2006
Publisher:
Routledge
Format:
Paperback
586 pages
FREE US shipping
Book details
ISBN-13:
9780131913462
ISBN-10:
0131913468
Edition:
7
Author:
Anne Coughlan
Publication date:
2006
Publisher:
Routledge
Format:
Paperback
586 pages
Summary
Marketing Channels (ISBN-13: 9780131913462 and ISBN-10: 0131913468), written by authors
Anne Coughlan, was published by Routledge in 2006.
With an overall rating of 4.0 stars, it's a notable title among other
books. You can easily purchase or rent Marketing Channels (Paperback) from BooksRun,
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Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.
Marketing Channels, Seventh Edition shows readers how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
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