Retail Management: A Strategic Approach
ISBN-13:
9780131870161
ISBN-10:
0131870165
Edition:
10th
Author:
Barry Berman, Joel R. Evans
Publication date:
2006
Publisher:
Pearson College Div
Format:
Hardcover
682 pages
FREE US shipping
Book details
ISBN-13:
9780131870161
ISBN-10:
0131870165
Edition:
10th
Author:
Barry Berman, Joel R. Evans
Publication date:
2006
Publisher:
Pearson College Div
Format:
Hardcover
682 pages
Summary
Retail Management: A Strategic Approach (ISBN-13: 9780131870161 and ISBN-10: 0131870165), written by authors
Barry Berman, Joel R. Evans, was published by Pearson College Div in 2006.
With an overall rating of 4.4 stars, it's a notable title among other
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Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
For retail training directors.
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