Contemporary Visual Merchandising And Environmental Design
ISBN-13:
9780131730038
ISBN-10:
0131730037
Edition:
4
Author:
Jay Diamond, Ellen Diamond
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
357 pages
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Book details
ISBN-13:
9780131730038
ISBN-10:
0131730037
Edition:
4
Author:
Jay Diamond, Ellen Diamond
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
357 pages
Summary
Contemporary Visual Merchandising And Environmental Design (ISBN-13: 9780131730038 and ISBN-10: 0131730037), written by authors
Jay Diamond, Ellen Diamond, was published by Pearson College Div in 2006.
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Description
Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy. Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including: point-of purchase display; graphics in the retail environment; signage; and more! Visual merchandising professionals.
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