Marketing Research: With Spss 12.0
ISBN-13:
9780131643963
ISBN-10:
0131643967
Edition:
Updated
Author:
Alvin C. Burns, Ronald F. Bush
Publication date:
2004
Publisher:
Pearson College Div
Format:
Hardcover
642 pages
Category:
Statistics
,
Education & Reference
FREE US shipping
Book details
ISBN-13:
9780131643963
ISBN-10:
0131643967
Edition:
Updated
Author:
Alvin C. Burns, Ronald F. Bush
Publication date:
2004
Publisher:
Pearson College Div
Format:
Hardcover
642 pages
Category:
Statistics
,
Education & Reference
Summary
Marketing Research: With Spss 12.0 (ISBN-13: 9780131643963 and ISBN-10: 0131643967), written by authors
Alvin C. Burns, Ronald F. Bush, was published by Pearson College Div in 2004.
With an overall rating of 3.6 stars, it's a notable title among other
Statistics
(Education & Reference) books. You can easily purchase or rent Marketing Research: With Spss 12.0 (Hardcover) from BooksRun,
along with many other new and used
Statistics
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
For the introductory marketing research course. The best-selling undergraduate level marketing research textbook has been upgraded! Every copy of this Update Edition includes SPSS(R) Student Edition 12.0, whereas most other books offer only version 11.0. The authors also updated the full-color, annotated SPSS screen captures and key-strokes that appear in the text (Chapter 20).
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