The Marketing Plan Handbook
ISBN-13:
9780131641495
ISBN-10:
0131641492
Edition:
2
Author:
Marian Burk Wood
Publication date:
2004
Publisher:
Pearson College Div
Format:
Paperback
200 pages
FREE US shipping
Book details
ISBN-13:
9780131641495
ISBN-10:
0131641492
Edition:
2
Author:
Marian Burk Wood
Publication date:
2004
Publisher:
Pearson College Div
Format:
Paperback
200 pages
Summary
The Marketing Plan Handbook (ISBN-13: 9780131641495 and ISBN-10: 0131641492), written by authors
Marian Burk Wood, was published by Pearson College Div in 2004.
With an overall rating of 4.5 stars, it's a notable title among other
books. You can easily purchase or rent The Marketing Plan Handbook (Paperback) from BooksRun,
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And, if you're looking to sell your copy, our current buyback offer is $0.57.
Description
The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan, and the Marketing Plan Pro software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan. A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.
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