Basic Marketing Research: A Decision-Making Approach
ISBN-13:
9780131548657
ISBN-10:
0131548654
Edition:
2
Author:
Mark Peterson, Naresh K Malhotra
Publication date:
2005
Publisher:
Pearson College Div
Format:
Hardcover
631 pages
FREE US shipping
Book details
ISBN-13:
9780131548657
ISBN-10:
0131548654
Edition:
2
Author:
Mark Peterson, Naresh K Malhotra
Publication date:
2005
Publisher:
Pearson College Div
Format:
Hardcover
631 pages
Summary
Basic Marketing Research: A Decision-Making Approach (ISBN-13: 9780131548657 and ISBN-10: 0131548654), written by authors
Mark Peterson, Naresh K Malhotra, was published by Pearson College Div in 2005.
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Description
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.
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