Strategic Management And Competive Advantage: Concepts
ISBN-13:
9780131547162
ISBN-10:
013154716X
Edition:
1
Author:
Jay B. Barney, William S. Hesterly
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
368 pages
FREE US shipping
Book details
ISBN-13:
9780131547162
ISBN-10:
013154716X
Edition:
1
Author:
Jay B. Barney, William S. Hesterly
Publication date:
2006
Publisher:
Pearson College Div
Format:
Paperback
368 pages
Summary
Strategic Management And Competive Advantage: Concepts (ISBN-13: 9780131547162 and ISBN-10: 013154716X), written by authors
Jay B. Barney, William S. Hesterly, was published by Pearson College Div in 2006.
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Description
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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