Kleppner's Advertising Procedure
ISBN-13:
9780131404120
ISBN-10:
0131404121
Edition:
16
Author:
Karen King, Ronald Lane, W. Ronald Lane, J. Thomas Russell, Thomas Russell
Publication date:
2004
Publisher:
Pearson College Div
Format:
Hardcover
766 pages
FREE US shipping
Book details
ISBN-13:
9780131404120
ISBN-10:
0131404121
Edition:
16
Author:
Karen King, Ronald Lane, W. Ronald Lane, J. Thomas Russell, Thomas Russell
Publication date:
2004
Publisher:
Pearson College Div
Format:
Hardcover
766 pages
Summary
Kleppner's Advertising Procedure (ISBN-13: 9780131404120 and ISBN-10: 0131404121), written by authors
Karen King, Ronald Lane, W. Ronald Lane, J. Thomas Russell, Thomas Russell, was published by Pearson College Div in 2004.
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Description
Covering the entire field of advertising with special emphasis on IMC and new technologies, it places advertising within a contemporary, integrated marketing framework to demonstrate how advertising must be coordinated with all other aspects of marketing communications. The book covers four basic concept of advertising: the place of advertising, planning the advertising, managing the advertising, and media. Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
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