Services Marketing in Asia, Second Edition
ISBN-13:
9780131275379
ISBN-10:
0131275372
Edition:
2nd
Author:
Jochen Wirtz, Christopher Lovelock, Hean Tat Keh, Xiongwen Lu
Publication date:
2004
Publisher:
Prentice Hall
Format:
Paperback
720 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780131275379
ISBN-10:
0131275372
Edition:
2nd
Author:
Jochen Wirtz, Christopher Lovelock, Hean Tat Keh, Xiongwen Lu
Publication date:
2004
Publisher:
Prentice Hall
Format:
Paperback
720 pages
Category:
Marketing
,
Marketing & Sales
Summary
Services Marketing in Asia, Second Edition (ISBN-13: 9780131275379 and ISBN-10: 0131275372), written by authors
Jochen Wirtz, Christopher Lovelock, Hean Tat Keh, Xiongwen Lu, was published by Prentice Hall in 2004.
With an overall rating of 4.3 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Services Marketing in Asia, Second Edition (Paperback) from BooksRun,
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Description
Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.
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