Modern Marketing Research: Step by Step
ISBN-13:
9780131206830
ISBN-10:
0131206834
Edition:
1
Author:
Ken Deal, Chakrapani Chakrapani
Publication date:
2005
Publisher:
Prentice Hall
Format:
Paperback
480 pages
Category:
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780131206830
ISBN-10:
0131206834
Edition:
1
Author:
Ken Deal, Chakrapani Chakrapani
Publication date:
2005
Publisher:
Prentice Hall
Format:
Paperback
480 pages
Category:
Marketing
,
Marketing & Sales
Summary
Modern Marketing Research: Step by Step (ISBN-13: 9780131206830 and ISBN-10: 0131206834), written by authors
Ken Deal, Chakrapani Chakrapani, was published by Prentice Hall in 2005.
With an overall rating of 3.9 stars, it's a notable title among other
Marketing
(Marketing & Sales) books. You can easily purchase or rent Modern Marketing Research: Step by Step (Paperback) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.3.
Description
Like no other textbook in the market today, Modern Marketing Research takes a realistic approach to covering ’real world’ current examples of marketing research practices. The authors’ writing philosophy can be outlined as follows: use short sentences, concise expressions, provide examples wherever possible, include no rambling exhibition of how much they know, show originality, and include materials that students can’t find elsewhere.
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