Cases in Marketing Management
ISBN-13:
9780131188938
ISBN-10:
0131188933
Edition:
2
Author:
Stephen A. Greyser, Edward Collins Bursk
Publication date:
1975
Publisher:
Prentice Hall
Format:
Paperback
233 pages
FREE US shipping
Book details
ISBN-13:
9780131188938
ISBN-10:
0131188933
Edition:
2
Author:
Stephen A. Greyser, Edward Collins Bursk
Publication date:
1975
Publisher:
Prentice Hall
Format:
Paperback
233 pages
Summary
Cases in Marketing Management (ISBN-13: 9780131188938 and ISBN-10: 0131188933), written by authors
Stephen A. Greyser, Edward Collins Bursk, was published by Prentice Hall in 1975.
With an overall rating of 3.6 stars, it's a notable title among other
books. You can easily purchase or rent Cases in Marketing Management (Paperback) from BooksRun,
along with many other new and used
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.57.
Description
Case studies based on actual events and problems present situations calling for appraisal and decision in the areas of consumer behavior, product policy, distribution policy, promotional policy, and marketing planning and strategy
We would LOVE it if you could help us and other readers by reviewing the book
{user}
{createdAt}
{truncated_title}
{author_block}
by {truncated_author}
