Market-Based Management: Strategies for Growing Customer Value and Profitability
ISBN-13:
9780131064850
ISBN-10:
0131064851
Edition:
1
Author:
Roger J. Best
Publication date:
1996
Publisher:
Prentice Hall College Div
Format:
Paperback
424 pages
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Book details
ISBN-13:
9780131064850
ISBN-10:
0131064851
Edition:
1
Author:
Roger J. Best
Publication date:
1996
Publisher:
Prentice Hall College Div
Format:
Paperback
424 pages
Summary
Market-Based Management: Strategies for Growing Customer Value and Profitability (ISBN-13: 9780131064850 and ISBN-10: 0131064851), written by authors
Roger J. Best, was published by Prentice Hall College Div in 1996.
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Description
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, this book features coverage of the fundamental need for businesses to attract, satisfy and retain customers. It examines market-driven strategy, customer satisfaction and profitable growth. It emphasizes market-based management with a focus on the linkages between marketing strategy and profitability, cash flow and shareholder value.
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