Retail Management: A Strategic Approach, Ninth Edition
ISBN-13:
9780131009448
ISBN-10:
0131009443
Edition:
9th Edition
Author:
Barry Berman, Joel R. Evans, Gary R. Dessler
Publication date:
2003
Publisher:
Prentice Hall
Format:
Hardcover
608 pages
FREE US shipping
Book details
ISBN-13:
9780131009448
ISBN-10:
0131009443
Edition:
9th Edition
Author:
Barry Berman, Joel R. Evans, Gary R. Dessler
Publication date:
2003
Publisher:
Prentice Hall
Format:
Hardcover
608 pages
Summary
Retail Management: A Strategic Approach, Ninth Edition (ISBN-13: 9780131009448 and ISBN-10: 0131009443), written by authors
Barry Berman, Joel R. Evans, Gary R. Dessler, was published by Prentice Hall in 2003.
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Description
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
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