Best Practice Branding Cases
ISBN-13:
9780131006706
ISBN-10:
0131006703
Edition:
2nd edition
Author:
Keller
Publication date:
2002
Publisher:
Pearson Higher Education
Format:
Paperback
232 pages
FREE US shipping
Book details
ISBN-13:
9780131006706
ISBN-10:
0131006703
Edition:
2nd edition
Author:
Keller
Publication date:
2002
Publisher:
Pearson Higher Education
Format:
Paperback
232 pages
Summary
Best Practice Branding Cases (ISBN-13: 9780131006706 and ISBN-10: 0131006703), written by authors
Keller, was published by Pearson Higher Education in 2002.
With an overall rating of 4.4 stars, it's a notable title among other
books. You can easily purchase or rent Best Practice Branding Cases (Paperback) from BooksRun,
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And, if you're looking to sell your copy, our current buyback offer is $0.45.
Description
The Twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies.
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