Consumer Economics: Issues and Behaviors
ISBN-13:
9780130989741
ISBN-10:
0130989746
Author:
Elizabeth B. Goldsmith
Publication date:
2004
Publisher:
Pearson College Div
Format:
Hardcover
461 pages
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Book details
ISBN-13:
9780130989741
ISBN-10:
0130989746
Author:
Elizabeth B. Goldsmith
Publication date:
2004
Publisher:
Pearson College Div
Format:
Hardcover
461 pages
Summary
Consumer Economics: Issues and Behaviors (ISBN-13: 9780130989741 and ISBN-10: 0130989746), written by authors
Elizabeth B. Goldsmith, was published by Pearson College Div in 2004.
With an overall rating of 4.0 stars, it's a notable title among other
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Description
This book provides and up-to-date look at the consumer movement and the intricacies of consumer behavior. Incorporates Internet and e-commerce, media and advertising, consumer consumption shifts, diet and health consumption, and coverage of fraud and identity theft. For those in customer service, marketing, and sales, and anyone interested in consumer science.
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